Sophie and Michael founded Oeuf in 2002 before green and eco friendly were the new buzz words and hottest trend. Every inch of Oeuf’s design is thoughtful and focused on three key principals: quality, practicality and function – all packaged in beautiful design. As part of a new generation of design-conscious and environmentally aware parents they had to consider a cross-section of factors within the design of Oeuf At Oeuf "Be Good™" is not just something they say, it’s something they mean. As parents, they want their children to inherit a world that is better than they found it. As Oeuf, they have the ability to make that happen.