Gray Label

We have a major mom crush on Emily Gray, designer of Gray Label; organic apparel for the little minimalist. There are so many things right about the brand, we just can'y help but gush about it. The collection consists of timeless basics, constructed with the softest 100% GOTS certified organic fabric we have ever felt(seriously, so soft!) And we love that Emily takes into account function, with easy snaps and fabric that holds up even after dozens of washings. We think this note from Emily says it all... "Thank you for buying Gray Label. Quality basics with a focus on sustainability. No teddies or prints, just in the softest organic cotton we could find."